Episode 157: Local Wine Events & Eric V. Orange
The Juice is in the house! Eric V. Orange, creator of localwineevents.com and The Juice newsletter joins the W25 ladies for an afternoon chat about the number one website for consumers who are actively seeking out wine and food events in their area.
Intro to Eric V. Orange (1:00)
Eric V. Orange is the founder/CEO of LocalWineEvents.com, the leading website for local wine and food event listings around the country and in 63 countries around the globe, with 193,000+ Facebook fan community. He is also the Executive Editor of the weekly e-newsletter The Juice, reaching over 295,661 subscribers with an average readership of 500,000 wine and food enthusiasts weekly.
As an industry wine veteran and insider, Eric has his certification from the Court of Master Sommeliers (1st phase) and a Master of Wine Education certification from the International Wine Guild. He has been a member of the Society of Wine Educators and served on the board of the American Institute of Wine and Food (AIWF, Denver).
He has attended hundreds of wine events around the country and is a wine judge for a number of major wine competitions including the Los Angeles International Wine & Spirits Competition and the Finger Lakes International Wine Competition.
Eric and his family are based outside of Philadelphia. His current and long time favorite wine variety is Cabernet Sauvignon.
LocalWineEvents.com is the #1 ranked website for consumers who are actively seeking local wine & food events to attend.
(Bio courtesy of Eric V. Orange and Off the Vine PR)
Wine Events “On Fleek” (3:22)
It all started 18 years ago … in San Diego. First, Eric lets us in on, of all the cities and countries around the world where wine events are listed using his service, which country surprised him the most. Early on, Eric did all the posting himself, then competitors jumped on board to post their events and it grew from there.
There’s a “chicken and the egg” factor that makes this whole thing work. If there are events listed in your area, The Juice will show up in your inbox to tell you about them.
Wine Resources are also on LocalWineEvents.com (6:40)
It’s not just about events. Local wine-related businesses can also list their services on the site, which can lead to more engagement.
Joe Roberts (1 Wine Dude) has been contributing the wine quizzes for quite a few years as well.
Wine articles? They got that!
Wine questions? They can get answers for you, often answered by Master of Wine Roger Bohmrich.
What else? Classified ads, a wine club, and even tours!
Speaking of Vacays (10:00)
Many organizations use the site to post Wine Study Trips & Tours. It’s interesting to see how people navigate posting location-specific tours to try to reach a broader market. Eric and his team are currently working on a bit of a rewrite to help these tour operators.
The Wine Road Ahead (12:50)
As for what’s on the horizon for LocalWineEvents.com and for Eric personally? He’s always trying to get more wine events, from the vineyard to the retailer, to make use of this tool in order to ensure the events reach more interested consumers. That’s right. You could be missing out if your events aren’t listed here – or you aren’t looking here. Wine lovers have to work together, right?
Also, now that his kids are almost in college, he does see more travel and tours ahead on his own agenda. And who would know more about where to find them than this guy?
There’s an App for That! (14:00)
Jack Says Hello & Eric’s Binge Watching Beverage of Choice (15:00)
What happens here is hilarious. To summarize:
Val mistakes a dog for a goat (because she’s smart like that).
Eric introduces us to Jack and his favorite Cabernet Sauvignon.
Finally, we verify there is no renovation happening in Eric’s office during this recording.
You’ll just have to listen.
Sit. Stay (18:22)
… and enjoy Eric’s funny wine story.
“It tastes like vinoooo ♫ ♬.” Ah, from the mouths of babes.
Get Yourself Some (21:45)
Shoutouts (25:45)
Thank you to Eric V. Orange for hanging with us today!
Also, big love to the fabulous Lee Sequeira with Off The Vine PR for putting this interview together.
Patreon Love (26:05)
Thank you to our Patrons who support us on our Patreon crowdfunding platform!
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Connect: (27:50)
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